The city of Atlanta has opened its doors wide open to superstar Beyoncé. The city has named August 11th, 2023 Beyoncé Day in honor of her Renaissance tour. She’s certainly bringing a lot of revenue to the city for her three dates here. The Marta rail system has even added more trains and buses to help with crowd control of the thousands attending.

I have much respect for Beyoncé and what she’s achieved not just nationally but globally. Her audiences are a cross-section of nationalities and they all love her. Diana Ross opened the door with the same kind of audiences and Beyoncé has kicked it open all the way with spectacular results and making her an even richer woman.

I’ve been watching videos of her concerts and am amazed at the responsibility this puts on her to be in good voice and remain healthy and unhurt for the whole of the tour. Everything rests on her. Then, I looked at the logistics it took to organize such a massive tour. The behind scenes crews at all levels, the dancers, singers, musicians, and all the admin and technology people involved in creating all the special effects. I may not even have covered all the parties involved to make this massive venture successful.

There seems to be a rivalry between her and Taylor Swift in terms of who is or will make the most money from their tours. It seems that Taylor Swift may be winning due to a more extensive merchandising strategy than Beyoncé.

Then there is the quality of the material. I like some of Beyoncé’s hits but some of her newer stuff I think may not be as memorable years from now. I may not be the best critic of her work though, because I’m not familiar with much of it. That said, I give her, her flowers for creating a global movement, even if some people don’t like her, they know who she is…sort of like Trump, but I digress.

Finally, I must say I’ve always admired her work ethic. She is where she is now because she works hard at her craft and has a team behind her bringing their ideas and expertise to make her look good. I wish her continued success. It must be overwhelming and gratifying to be in her position to receive all the adulation she’s getting. I sense one aspect about this lady, to her core she is probably a very good person with a big heart and I am glad the world is appreciating it.